About Columbia Basin Health Association
Hometown Healthcare. Big City Innovation
We live out our mission statement everyday as we deliver our full range of services to people throughout Central Washington.
- Mission Statement: It is our mission to deliver accessible, high-quality healthcare for all.
- Vision Statement: To lead a fully integrated model of care that advances whole-person health for our community and those who sustain it.
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Our Values:
- Community First - We are built by our community and accountable to its future.
- Integrated Excellence - We deliver seamless, collaborative, high-quality care across every service we provide.
- Innovation Forward - We lead with technology, digital advancement, and bold thinking.
- People Powered - We invest in our team, grow leaders, and create an environment where people thrive.
- Growth with Purpose - We expand access, partnerships, and services intentionally.
Our History
CBHA was founded by a group of community citizens who wanted to guarantee equal access to health care to all people living and working within Othello’s trade area. In late 1971, a small group of concerned people gathered to brainstorm solutions to the healthcare crisis created by the growth of population, lack of physicians and low reimbursement to medical providers from public assistance. They wanted to find a way to financially support the medically indigent and to respond to the special needs of the migrants and seasonal farm workers and bring preventive medicine and educational programs to their doorsteps.
This small group found a lot of opposition to their vision, but continued to push forward. Their struggle made national news and finally perseverance paid off. The clinic opened with one staff physician working out of four exam rooms, and the first patient was seen in August 1973. We now support three clinics in Adams. Grant and Franklin County and offer a full range of services including Medical, Dental, Eye Care, Behavioral Health, and Family Service programs. Our paradigm of Family Medicine has proven to be exceedingly successful and obviously fills a health care void in rural Central Washington.
Explore the website to learn more about Columbia Basin Health Association and the great services we offer.
OUR STRATEGIC PLAN:
NEXT DIMENSION 2030 | PURPOSE BY DESIGN
Following are the specific strategic goals by pillar of excellence. The strategic top level is mapped by function and organization. As a part of our strategic mapping process, CBHA identifies Specific, Measurable, Achievable, Realistic, and Timely (SMART) Goals. This process is part of the matrix of accountably we at CBHA use every day to ensure that we continue to provide excellent results and award-winning patient experiences year after year.
Service
- Launch CBHA in the Kitchen with measurable clinical outcomes as part of a Food as Medicine ecosystem.
- Introduce a Hybrid Intelligence Care Model with AI assisted providers, care teams, and navigation.
- Increase Oral Health access through dental technicians, advanced diagnostics, and digital dentistry.
- Scale Behavioral Health across modalities and access points, including integration into primary care.
- Establish an Employer Concierge Health Platform for occupational health and workforce wellness.
- Implement EHR Phase I, including clinical and operational integration.
- Transition core infrastructure to cloud based architecture.
- Enhance availability to improve timely access to care, with a focus on pediatric populations.
- Achieve service parity across all populations and service lines.
- Expand specialty and ancillary services aligned with care gaps and population health needs.
Finance
- Modernize and optimize capital assets through a continuing strategy to dispose of, replace, or modernize assets.
- Optimize reimbursement and contract performance, including value based care, PPS, and revenue cycle enhancements.
- Diversify the financial portfolio through mission driven growth, including land acquisitions.
- Align financial processes and infrastructure to support EHR implementation.
- Use AI driven revenue cycle optimization to increase top line revenue.
- Expand the pharmacy strategy, including a self managed PBM for employer based services.
- Modernize the financial systems ecosystem, including ERP, accounting, and asset management.
Quality
- Advance the Clinical Excellence Framework, including PCMH recognition and patient care coordination through dynamic value based teams.
- Align provider compensation with value based incentives that improve ACO and MCO performance.
- Maintain top tier performance in Washington State and top 10% performance nationally, including additional black badges.
- Enhance the patient experience ecosystem through geofencing, arrival awareness, robotics, and AI driven communication pathways.
- Advance cybersecurity and digital trust through a zero trust architecture and resilience roadmap.
People
- Expand the "grow our own" talent pipeline and focus on leadership development at every level.
- Maintain national recognition as a top FQHC employer.
- Deliver best in class compensation and benefits through a total rewards package.
- Create a culture of workforce well being and resilience across physical, mental, financial, and emotional needs.
- Reward employee loyalty and service to retain top talent.
- Create a flexible workforce model that supports clinical operations and work life balance.
- Launch a culture of excellence and engagement program centered on purpose and service.
- Transform onboarding around People, Purpose, Place, and Product.
- Integrate HCM systems with the EHR and Pulse to strengthen the employee ecosystem.
- Launch a Workforce AI initiative with agents that augment daily workflows, such as billing.
Growth
- Expand and develop additional geographies.
- Enhance brand and market presence to strengthen community awareness and CBHA’s reputation as a trusted provider of choice.
- Grow West Pasco Clinic market share while maintaining excellence in quality and patient service.
- Advance cloud migration and one digital platform for all EHR implementation.
- Advance digital health and innovation to improve access, efficiency, and patient experience through AI and telehealth.
- Grow the specialty services portfolio by introducing relevant specialties and a specialty center.
- Strengthen community partnerships in new markets with schools, hospitals, health plans, and community organizations.
- Grow MCO visits and prescription capture rates at all sites and across all service lines.
Community
- Scale the CBHA Color Run into a flagship regional event for its 10 year anniversary.
- Launch the CBHA Foundation to support philanthropy and impact investment.
- Expand the health education ecosystem through Lunch & Learns, Evergreen digital content, and podcasts.
- Increase Community Ambassador presence at community events and prevention initiatives.
- Develop Community Campuses by transforming clinics into community centered campuses and destinations.
- Strengthen community storytelling and the CBHA brand through a digital storytelling and engagement platform.
- Develop the Othello community center and administrative hub.
- Expand the Elder Care & Healthy Aging Initiative, including programming focused on elder care.
- Launch community influencer campaigns with community members.
- Develop a Food as Medicine Cooperative and Health Pantry.
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